Why We Chalk

Call it a vision, mission, your why- it’s all the same – the reason why we do what we do. Our reasoning is simple help others create a work of art that is meaningful and unique to them – allowing their home to be a masterpiece of personal creativity

Our Story

Totally Chalked is my outlook on whats next in the direct sales industry – it’s not just about selling someone a product but sharing in an experience. With a decade of helping team members reach for their dreams of growing a business, making some side hustle cash or creating friendships – Totally Chalked is the next step. We will expand an industry that empowers primary women to spark something BIG not only in our designers but also community – lets make this DIY magic roar!!


Penny Matthews

Founding Canadian Chalk Couture Designer with over 10 years of Direct Sales experience- earning many promotions and awards not only personally but at a team and organizational level. With little creativity or so I thought – I wanted to share in something unique and different – a company that isn’t just about selling a product- but about sharing and lighting a spark.